Ugliest Websites of World’s Top Hotels
August 17th, 2009 in ReviewsToday we’ve came up with a new review - this time it’s about the worst websites of hotels that are actually great. It’s hard to tell why they tolerate the designs like these - perhaps because they think they’ve done a good marketing job before and nothing can ever spoil their image. We’re sure there’s no need explain how wrong that position is. The websites in the list are arranged in direct proportion to how bad the design is and inversely to how famous the hotel is (so the worst website design of the best hotel would be #1 on the list). Anyways, time for some critique:
10. GoldBear Hotel
Ok, this one may not be the most famous hotel but it surely has the worst website design. It’s terribly outdated, the website layouts like this one were used back in 1990-s. As a matter of fact we even expected to see the photo of Jean-Claude Van Damme somewhere on this website and thought we’ve heard Vanilla Ice and East 17 singing in the background once we saw it all, after all that’d be quite easy to explain. On one hand since it’s not world’s #1 hotel it cannot afford a premium website, on the other hand - when you’re not on the top you have to do something to get there (including having a decent website).
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9. Hotel Opera
This hotel appears to be another fan of postcard-style (reminds me of the BlueHost.com website mentioned in the worst hosting websites post). It has absolutely unusable navigation menu and they seem to have used what we call a “chaotic” approach in arranging the images and functional clocks (not so functional after all). But hey - at least they have a Flash animation and a kick-ass favicon! ![]()
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8. ThePier Hotel
Apparently this website was supposed to be a Times Square of the hotels websites - check out all these dynamically moving texts all over the website! Another weird thing about them is that instead of one navigation menu they have - how many do you think? - yes, a whole lot of two! And it’s not about header and footer menu that are usually duplicated for user’s convenience, their header menu alone has 10 items - each confusing as hell! Not to mention the tiny size of the content area.
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7. CaesarPark-Rio Hotel
Ok, here’s another weird design. And this time it’s really weird - because without actually having a design (no really, what you see there is not a design) they DO have a Flash area. Plus there’s a navigation menu with items misplaced and an uncomfortable background image. That all, my friends, makes it #7 on our list - it’s not on a higher position only because it’s not really a top hotel.
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6. Adlon Hotel
Hotel Adlon Kempinsky is really a good hotel, there’s no doubt about that. In this case even worse it is for them to have a website like this. Even though it does have a design this design is far from what it should be - it should be a) wider that this and b) of better functionality than this - it’s kinda hard to work with the online reservation form (because it’s broken). But guess what they think saves them? Exactly, Flash animation!
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5. Millennium Los Angeles Hotel
Millenium Biltmore Hotel could be out of this list in several tiny conditions - a little bit more attention to the small things in the design. I mean it shows that they have invested into a good design, they even made some sort of trendy transparency in the sidebar (which is good without a doubt), they even have a nice functional Flash area with info tabs. But nevertheless texts are hard to read (because of the transparency) and the functional Flash area looks like something the designer didn’t plan.
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4. Savoy Hotel
Ahh, the great Savoy… Actually it was one step away from not being on this {s}hit-list - but not because their website is secretly good. Rather because they do not have a website at all. No really, it makes sense: no website - no website critique, right? What you see here is a Fairmont.com subpage, and that subpage is all that Savoy hotel has online.
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3. Ritz London Hotel
This website must have looked very cool when it was created - we’re thought it was like 10 years ago. But - strangely - it appeared to be that this variant of Ritz London hotel website was launched in 2005. The previous variant by the way also sucked, they’ve traded bad for worse. But we should give them a credit - in this case the Flash animation does save the day a little bit.
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2. Mandalay Bay Hotel
These guys have changed several variants of their website since 1998 (the year their first website was launched). Without a doubt - what they have now is the best of all they’ve had during all those years. But even so, such a big player as Mandalay Bay could surely do better. Hopefully next year they’ll change their design again, and this time into something really good.
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1. Bellagio Hotel
Now this is one really sad picture. Instead of the website Bellagio has what - another postcard? And that’s supposed to be a homepage - a first thing a visitor sees about this hotel. Plus, once again, the homepage is overloaded with the links that are as we all know harder to comprehend for the audience than media elements. Well, Bellagio, this is really something for you to think about.
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Well, that’s it. We’re sure we didn’t hurt the hotels’ feelings much (especially of the Top 5-4 hotels) but hopefully we gave them something to think about. After all, what we want is not to hurt someone, all we want is them to have websites that would correspond to how great these hotels are. And the easiest way to get a premium hotel website is of course by purchasing one of our premium hotel website templates (especially now when the 20% discount is active).




















August 17th, 2009 at 10:50 am
Interesting article… i think last heading should read Bellagio though.
August 18th, 2009 at 6:23 am
Yeah, Kevin, thanks. Fixed it now
August 18th, 2009 at 6:31 am
“..in this case the Flash animation does save the day a little bit”I’m sorry? I think that is the worst part of the Ritz website.
It’s very corny and very primitive kinda flash.
Sort of “Look! we have flash animation!” kind of thing.
I do agree with more than half of the list here.
But some of them are not THAT bad.
August 18th, 2009 at 6:49 am
I don’t know, what Hotel like this generates the majority of income from an own website. Whenever people spend money on high class hotels like this, they either have their clerks or office to do it, and those service people just reservate, by phone oder fax or email or the international booking systems for travel professionals and never care how the website of any hotel they work with looks, also not their clients. The other part, the people who are not hiso, they book on expedia.com and other sites like this, they book the discounted luxury specials and also never visit the homepage directly, and if, would not say, those are bad sites. So who cares how their sites look at all? No one. When it comes to the first on the list, from 1990, same thing, those small hotels live from word of mouth marketing and existing returning customers (same as any other hotel too) and phone bookings, no one needs a fancy website in that niche. And the rest of these hotel sites, again, a hotel is a hotel and not a online business needing a strong website to produce strong income or to lift the revenues….;)
August 18th, 2009 at 7:18 am
A website is still a marketing tool and as such should get as much attention as woul dyour flyer or commercials, etc. Regardless of how the bookings take place, their website is their online brochure and should reflect the quality and professionalism of their hotel, if that is what they want to convery to potential guests. While some of these do have a nice look to them, navigation is important and visitors need to be able to find what they are looking for as fast and simply as possible. And good designers know that. I don’t recommend Flash to a client unless it will add value to their site. Menus are ok but just having somethign move becuase you can is dumb. Flash should never be expected to save a site. But having worked with many clients over the years, my guess is that the client’s with the most money got what they WANTED as opposed to what they NEEDED.
August 18th, 2009 at 7:42 am
YeahSure, ok maybe so - let’s assume the hotels like this don’t need websites. In this case why do they have websites anyways? Not to mention the marketing value of website, if the hotel does have a website at all than why not make it good? Flash or non-Flash, but if you have a website there’s always a chance someone will see it, and once seen the website will form an opinion. That’s what matters.
August 18th, 2009 at 8:07 am
maybe you didn’t google enought to really find the Savoy Hotel website http://www.the-savoy.com/
August 18th, 2009 at 8:40 am
Well, we did google more than enough - what can be more descriptive than “the savoy hotel” query? http://www.google.com/search?hl=en-US&q=the+savoy+hotel
But you know what? It feels good to be wrong about things like this
We really hope that the rest of the guys on the list also secretly have good websites
August 18th, 2009 at 9:09 am
Ok man, kinda takes the fire out of what you are trying to do or say here when you yourself miss the name on the #1 spot.
And then screw up the link. (Bellagio ) Links back to #2 spot (Mandalay Bay )
August 18th, 2009 at 9:31 am
If I were one of these hotels, I wouldn’t even think twice about this article/posting. This article/posting has it’s own shortcomings itself…as previously stated….the first hotel on your list is not “GoldBear Hotel” (like the link says). And the last hotel (Bellagio) you can’t even see because the link goes to mandalay bay. So, hotels on this list, don’t feel bad, everyone screws up…even people knocking you.
August 18th, 2009 at 9:31 am
Well, we could have said that the name is too famous to be named, but of course noone would believe that. And as for the link - well, maybe it’s even better that less people were able to see the Bellagio website - after all Mandalay Bay is a little better
August 18th, 2009 at 10:51 am
I believe is easier to judge, criticize, and conclude about how sore these website are, than to imagine the pains, and collaborative efforts it takes to create these projects. If any one has worked in a corporate, semi-structured environment where the marketing department has some control over the vision of the project, as well as other departments, then you’d surely understand the limits of creative control. That is in addition to deadlines, and other factors that can diminish the quality of the end result. These projects, you got to understand are not templates, nor simple template designs, most are fully functional websites. Designing a template, specially one that where anyone has complete creative control, without the functionality is much easier than putting a full project together. Now, am not defending the obvious shortcomings of these projects, for there are, at least, certain web standards that should be followed for exampled standardized menus, etc..etc…, Am trying to make the point that template design, theming, skin design, are simply much more easier than putting together a fully functional website that involves the collaborative efforts of a team, or group of departments.
August 18th, 2009 at 11:25 am
This really comes off as rude to call these sites ugly (or the ugliest). And it means nothing coming from something trying to sell web design. You really should have titled this something more along the lines of “hotel web sites that could be improved”.
August 19th, 2009 at 1:24 am
Most hotels are not interested in a website besides for (online) reservations, so i guess it’s more a practical approach rather then PR purpose. They don’t need to get any higher sales from it.
August 19th, 2009 at 3:09 am
HeyYo, believe me - we do know what it takes to put up a complete website (not just a template) and what the communication is like in these cases. After all we’ve done that over 50,000 times during the past 7 years. We have a project named TemplateTuning.com doing just that 24/7.
And in spite of how hard it is to accomplish the corporate website development we feel really happy each time we see a GOOD result. The good result is meant for the website audience, and that was what we expected to see in the design approach of these hotels’ websites (and didn’t see it - that’s why they’re here).
August 19th, 2009 at 3:16 am
Joe, being rude was not the purpose we used the word “ugliest”. But saying that these websites are the ones that “could be improved” would not exactly be the way it is in the reality. In the reality every single website is the one that could be improved - the audience is too diverse and too much rapidly changing for the website to be perfect even two days after the launch.
These hotels’ websites were in fact designed either a very long time ago or without a proper design goal of making it a comfortable website (or without design skills). Either way it’s inappropriate because the WEBSITE HAS TO DO ITS JOB. Otherwise what’s the point for it to be out there?
August 19th, 2009 at 3:48 am
Jake, you’re absolutely right about the practical approach. But the fact that they’re not interested and that they don’t need to get any higher sales from the website doesn’t mean that they should want to get higher sales. Regardless of what their attitude is the website will still remain one of the easiest ways of getting extra income. If they ignore it - they lose this income (especially in today’s economy).
August 19th, 2009 at 5:59 am
Unfortunately YOUR category throws a 404
August 19th, 2009 at 6:59 am
Yeah, Guido, we’ve had a short downtime today, sorry about that. It was a DNS problem and everything’s fixed by now. So feel free to browse our hotels templates category (as well as the other ones).
Let’s try to see good things even in what’s meant to be bad.
Nobody’s perfect but at least when our website is down someone feels bad because of not being able to see it
August 19th, 2009 at 8:00 am
I must agree with Joe, comment 13. I have been purchasing your templates for years, but I might not be making the most beautiful websites with your templates. All the experts of the field laugh at me BECAUSE I use your templates. I suggest you could offer a free makeover to one of these hotels website, and do a before after, if you want to show how good you guys are. Having your logo on the bottom right for 3 months would very well pay for the work, and I think you would sound less cocky.
August 19th, 2009 at 8:34 am
Ok Martin, as you may have noticed in our earlier critical posts, we always offer our FREE help to the good websites that we think may be improved. As for this time - please don’t try to spoil the surprise that we’re working on for a week now
And about you using our templates and being laughed at because of that - well, at least you and we know that you are right in what you do. Plus, the hotels are basically huge corporations with millions of dollars turning each day - but they don’t have decent websites. And when YOU use our temlpates - that fact alone means that you have a much more serious attitude towards your website design.
August 19th, 2009 at 11:29 am
Keep sending this type of article…………………………… Waiting!!!!!!!!!
August 19th, 2009 at 1:44 pm
The real Savoy website is still pretty bad.
August 19th, 2009 at 4:16 pm
I’m using templates when designing websites pretty often and never being laughed at just because of that. The fact that you are not using templates in your work doesn’t make you a top web designer automatically…
Savoy sucks, both versions…
August 19th, 2009 at 7:12 pm
The Bellagio website is better than most Monster Templates I’ve seen. I think what the author of this article is forgetting is that a hotel website IS a postcard (in essence). It’s not Hotels.com - it’s a brochure site intended to show off the property and sell people on the experience. The Bellagio website does just that. Half of these hotels I never even heard of. The ones I know, their websites aren’t as bad as portrayed to be. My 2 cents.
August 20th, 2009 at 9:56 am
Regarding the Savoy site linked to in this article, I have the same opinion as with the Belaggio site. The author of this article doesn’t seem to understand the concept of a Luxury Brand. Over-the-top design doesn’t always equate to good design. Savoy and Belaggio both succeed in establishing a LUXURY BRAND in their designs through simple, elegant, minimalist, photographic-intensive style. The Belaggio in particular has perfect use of margins, texture, line, and colors. I think the site is near flawless, and I’m astounded that it’s being compared with some of the other sites on this list.
August 20th, 2009 at 2:40 pm
For god’s sake man - learn English. That blurb about the Belagio: —- “And that’s supposed to be a homepage - a first thing a visitor sees about this hotel. Plus, once again, the homepage is overloaded with the links that are as we all know harder to comprehend for the audience than media elements.” —- Yes, hard to comprehend just like your description.
October 30th, 2009 at 10:23 pm
Thanks for the article, it’s a real eye opener. I think it is very important for these hotels to have a spectacular website to match their reputation (even if they are not generating revenue via their website). These hotels really care about their image and presence at their physical location, why should they not care about their online presence. The fact of the matter is, that most people these days like to see where they will be staying at, especially if it is a reputable hotel. You will never see the staff at these hotels with dirty uniforms and give bad customer service. A website is an extension of your business, it should always look presentable with staff that provides excellent customer service. By having an ugly, outdated website with links that do not work, you are giving a bad presence and poor customer service. I really hope someone from these hotels takes a look at these reviews.