Facebook Debuts Timeline Brand Pages – We Showcase Most Creative Ones

Warm days are right around the corner, so consider this Facebook renovation as an opportunity to do some housekeeping around your brand page, as well as doing some research considering the history of your company, because you will need it.

The layout looks like the profile timeline design. Comparing to the previous version this renovation has several major upgrades. Facebook’s Timeline will automatically go live for all brand pages on March 30th, so make sure you get ready.

Now brand pages are embellished with a wide cover photo in the header of the page. The whole page is divided into two columns that are separated with a line which a timeline itself. This revamped design provides new possibilities for self expression, ‘telling’ a history of the company with milestones and constructing an impressive narrative. Besides, according to the users’ opinion this layout is much more interesting and user-friendly than its older version.

In the new layout you will not find the notorious left-side panel of links, now the application panel rests under the cover photo and is framed into three rectangular areas, to see all the links a user should click on the drop-down.

The timeline layout has one more interesting blog-like feature, which is an ability to pin certain posts at the top of the timeline. If the post is pinned, it will stay at the top for a specified period of time. This feature allows to leave the most important news at the most visible places. The pinned post will be marked with a small orange flag. At a time there can be pinned only one post, it will exist in two places at the top of the timeline and in its chronological place.

The new layout displaces existing page tab configuration (including a tab’s 520px) with a new 810px layout. The page tab content will look centered in the middle of the 810-pixel layout without any adjustments. All applications that remain on a brand’s page will need new application icons, the new dimensions are 111×74px.

At last brand pages have the ability to send and receive private messages with users, which is probably one of most anticipated features. With it, the customer-brand interaction will increase in times.

In addition to all things mentioned above, Facebook plans to launch analytics page. It will be available for all page administrators. They will have an instant access to real time results for “People talking about this”, and “Page post metrics” including “Reach” (organic, paid, viral) and “Engaged Users”.

Here’s a brief of the renewals:

  • updated look and feel;
  • reduced tab visibility;
  • no default landing page;
  • new approach to presenting content;
  • current tab content and applications are outdated;
  • private messages between brands and users;
  • analytics page – coming soon.

Here you can see the examples of creative Facebook brand pages with their outstanding timeline design. As you can see, companies have really fast adjusted their pages to the new design and judging by the seen they all succeeded.

Fanta

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Ford Mustang

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The Olympic Games

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Tiffany

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Target

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Coca-Cola

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Harley-Davidson

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Verizon Wireless

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Subway

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ASOS

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AT&T

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Magnolia Bakery

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Ike’s Place – Sandwich Restaurant

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The Amazing Spider-Man

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Chevy Sonic

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Xbox

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McGuire Real Estate

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Ben & Jerry’s

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Bloomingdales

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Net-a-porter

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Hyundai Worldwide

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Jive Time Records

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Chevrolet Volt

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The New York Times

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Kia Motors

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O’Neill

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Canlis – Fine Dining Restaurant

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Zena Caffè

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So, what are you going to be – an early bird in the Facebook timeline or you will wait for March 30th? Share your thoughts in the comments section.

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