Warm and Cool – Color Psychology in Web Design

Whether we like it or not, it is impossible to deny the fact that colors are able to arouse different emotions. We can’t control this process, it happens on the level of subconscious.

There is a theory that the connection of colors and emotions is laid at the gene level. From ancient times it was vitally important for people to understand the language of colors. Usually, the most poisonous and dangerous animals are brightly colored. It’s a kind of warning, a message on Esperanto, clear to everybody.

It’s a well known fact that colors are divided into two main categories: warm and cool. The division is very intuitive. Traditionally we associate warm colors with the sun, as it is the source of life and warmth for all alive on our planet. So, warm colors are: red, yellow and orange. If we recollect cool shadowy forests or snowy mountain peaks, we get the cool hues: green, blue and violet. Red, yellow and blue are so-called primary colors, all the variety of other hues is achieved by mixing of these three.

Let’s try to puzzle out the dependence of colors and emotions on the example of some common hue.

    • red Red is traditionally associated with blood, it produces the strongest emotional response. The impact of red is dual; it symbolizes such positive emotions as love and passion or negative feelings like rage and malice.

 

    • orange Orange is perceived as a color of cheer and hilarity. It is so snazzy and loud that the user takes notice of orange elements against his will.

 

    • yellow Yellow is not a definite color. On the one hand, we all imagine the yellow sun drawn by the child’s hand on a white sheet wrested from the album. On the other hand, yellow is a color of sickness, cowardice and betrayal.

 

    • green Green is the most pleasant color for our visual receptors. It symbolizes serenity, growth and freshness. But another side of the coin is guilt, envy and jealousy.

 

    • blue Blue is the hue of peace, tranquility and security. It is extremely good for business companies providing financial services, as due to the color visitors feel confidence and reliability. Blue also creates the optical illusion of space.

 

    • purple Being a blend of red and blue, purple is normally associated with quality, royalty and mysticism.

 

  • black Black hasn’t very positive historical background, as in ancient times it was connected with fear, grief and death. Today, the situation has changed: our inner perception couples black hues with power, elegance and classic.

It’s a great piece of luck that we all live in a color rich world; just imagine how dull would be our being without all those hues. Colors and their harmonious combinations are powerful marketing tools in the hand of an experienced designer. A proper skillful usage of hues can affect the user’s mood and arouse required emotions, which helps to convey the initial message in the most comprehensible and intelligible way. Depending on color scheme used in design, you can either attract or kick away the customers.

Let’s find out how colors affect our shopping habits and what is the palette of successful marketing.

Reds and oranges encourage people to buy quickly. Colors influence men and women in a different way. Usually, men prefer cool colors like blues and greens, while weaker sex tends to warmer reds and oranges. Selecting colors, a designer should be guided not by his personal preferences, but by the tastes of targeted buyers. The text should be easy to read and the colors shouldn’t be harmful for eyes. It’s a bad practice to use too many colors, three are enough. Red and black colors have erotic undertone, that’s why they are frequently used on adult websites. Large blocks painted in bright primary colors will help to sell toys, books and various stuff for children. Cultural differences should be considered as well. As all of us have different temperaments, our reaction on colors may also vary. Impulse shoppers can be pushed by red-orange, black and royal blue. Screwy shoppers who plan and stick to budgets show better reaction on pink, teal, light blue and navy. Traditional buyers respond to pastels – pink, rose, sky blue. The choice of colors may also depend on season or holidays in the targeted area. Here is a link to color psychology infographic, brightly illustrating the dependence of our shopping habits from colors.

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Now we know the meaning of colors and their impact on customers’ psychology. So, we can arrive at the conclusion, that color scheme should support the content and match the general design idea. It’s better not to mix warm and cool hues as it confuses the user. Warm colors better suit websites demanding visitor’s quick mental activity. Cool and neutral colors are great for business companies, and websites containing spacious information which can’t be read on the run and should be comprehended in comfortable restful atmosphere.

Let’s trace how the conventional marketing rules are realized in particular templates.

Warm Color Palette

Feng Shui Flash Site 8 Template

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Restaurant Facebook HTML Template

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Food Store Zen-Cart 1.3.9 Template

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Give for Life Charity JS Animated Full Site Template

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Find Furry Friend Cats JS Animated Full Site Template

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Shape Interior Design Studio Full JS Animated Template

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Modern Church Flash Animated Full Site Template

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Attorney Agency WordPress Template

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Landscape Design JS Animated Full Site Template

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Politics Joomla 2.5 Template

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Creative Design Bureau Full JS Animated Template

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Interior Barocco Drupal Template

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Gekko Web Design Lab Full JS Animated Template

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Xol Design Studio Xml Flash Site Template

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Web Design Portfolio Ideas Full JS Animated Template

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Cool Color Palette

Photographer Portfolio Xml Flash Site Template

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Law Responsive Template

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Design Studio Joomla 2.5 Template

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Design Studio Full JS Animated Template

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Architecture WordPress Theme

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Business Company JS Animated Full Site Template

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Security Joomla 2.5 Template

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Agriculture Full JS Animated Template

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Business JS Animated Full Site Template

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Surfing Drupal Template

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Exterior Design JS Animated Full Site Template

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Business WordPress Theme

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Photography Flash CMS Template

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Spa & Relax WordPress Template

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Heaven Ski Resort JS Animated Full Site Template

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Jewelry Magento Theme

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360 Imaginative Flash CMS Template

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Roland Rock Band Xml Flash Site Template

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A. Smith Portfolio Flash Site 8 Template

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