Classy Eleganсe of Rococo Style in Web Design

From ancient times people felt the need to express themselves in various forms. Due to that eternal desire archaeologists find the residues of civilizations which lived thousand years ago. We can trace the life of our ancestors through architectural structures, written sources, household items, jewelry and works of art.

Some of them are exhibited in the museums and considered our cultural heritage. We study and improve the most beautiful techniques in order to apply them in our today life and make it more diverse. Each art has its historical background and certain periods of development. Undoubtedly wed design can be considered a kind of contemporary art, having its key milestones, principles and techniques. Very often skilful designers are inspired by styles and elements that were popular long before their birth.

rococoRococo or roccoco (not so common) style is one of them. Let’s imagine that time machine has brought us back to Paris, France of 18th century, the time of trend’s origination. Rococo was also referred to as “Late Baroque” and influenced almost all aspects of aristocrats’ cultural lives, i.e.: painting, sculpture, architecture, interior design, decoration, literature, music and theatre. Rococo can be called a kind of protest against the grandeur, symmetry and strict regulations of the Baroque. Rococo artists tended to more jocular, florid and graceful approach to art and architecture. Rococo art was ornate and utilized creamy, pastel colors, asymmetrical designs, curves and gold, it had more playful and witty artistic themes. Interior designs of this period were total works of art with elegant and ornate furniture, small sculptures, ornamental mirrors, and tapestry complementing architecture, reliefs, and wall paintings.

The word Rococo has derived from the combination of the French rocaille, meaning stone, and coquilles, meaning shell, due to abundance of these objects as motifs of decoration. The term may also be interpreted as a combination of the word “barocco” (an irregularly shaped pearl, possibly the source of the word “baroque”) and the French “rocaille” (a popular form of garden or interior ornamentation using shells and pebbles), and may be used to describe the refined and fanciful style fashionable in parts of Europe during the eighteenth century.

Notwithstanding some critical assessments, the style soon spread throughout France and other countries, mainly Germany and Austria. Summarizing all stated above we can single out the following features characteristic for Rococo, they are: lightness, opulence, grace, playfulness, elegance, and an exuberant use of curving, natural forms in ornamentation. It mainly portrayed light-hearted, carefree aristocratic life, full of romance and splendor.

At last, after the prolonged debates on Rococo historical significance, art historians attained the consensus that the style can be referred to as an essential period in the development of European art.



Now let’s come back to present after our short historical digression and have a closer look at modern web design. Being attentive enough, we will surely find the elements of Rococo style in contemporary websites, especially in those conveying the atmosphere of wealth, luxury, beauty and elegance. We can specify the following website categories among those reflecting the spirit: Antique, Hotel, Restaurant, Jewelry, Lingerie, Wedding, Beauty, Fashion etc. Rococo elements might be present in various sections of the above mentioned websites, i.e.: logos, backgrounds, frames, decorations, textures, patterns, images, ornaments, graphic elements and so on. The elements help designers create the desired costly vintage look, so appropriate and fashionable now-a-days.

We invite you to make a brief survey of Rococo web design elements incorporated into modern designs and observe a striking combination of today and history, magnificently complementing each other.

Background Textures

Rococo textures can be frequently noticed as website backgrounds. More often they are of tranquil, pastel colors, but may be rather dark, which adds mystery to the design. Sometimes the textures are deliberately stabilized to reach the desired look. Fancy pattern imparts sophistication and pomposity to the composition.

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Graphic Elements

Rococo graphic elements can be found almost in every website section. They considerably decorate the layout and help to focus visitor’s attention on important information.

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Frames

Frames with Rococo ornaments look nice, light and original. Content block enclosed into such uncommon frame immediately falls into the center of user’s attention.

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Images

Proper imagery, carefully picked out for the theme helps the visitor understand what a website is about even without reading content. It also performs the function of attention grabbing mean and visual aid during browsing.

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Objects

To make the design true to life, web developers utilize various objects, which were used in the epoch, the style and spirit of which is being rendered. The choice is rather diverse: from furniture items to clothes and personal trinkets.

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Logo Signs

Here are some remarkable logos having Rococo elements in their designs. All of them are rather unusual and outstanding. Having seen once, the user will remember such logo for a long time. Besides, vintage elements are unconsciously perceived as trustworthy and time-tested.

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We believe that daring experiments and learning of various artistic techniques are good ways to enrich your outlook and design skills. Studying historical art masterpieces gives you inspiration and enthusiasm, necessary for your everyday work. If you have your own thoughts on the topic, please feel free to share them with us.

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