Involve All 5 Users’ Senses into Design

Did you listen to Jinsop Lee’s speeches? If not, you should definitely watch this video and get to know about his revolutionary approach to design. Jinsop positions himself as a multi-sense designer.

The concept that the more senses are involved – the better result you get can hardly be called a brand new. However, Jinsop highlights the question and tries to find a solution. Just imagine that your design not only looks appealing, but also feels great, smells tasty and sounds pleasant. Don’t you think that it might be something fantastic? In this video, designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design with you. The narration is quite simple and easily digestible as supplied with a handy graph and a few examples. The aim of this video is to inspire you to notice great multisensory experiences.

A former professor of design, Jinsop Lee, has very interesting thoughts, like:

• you don't have to follow the instructions that come with the box;
• being a professor means you're designing the most important thing of all: students and the type of designers they will later become.

At present he is working on a series of short videos about industrial design. Each video follows a simple formula: the viewer must learn something new about design while laughing (or snickering) an average of two times per minute. It turns out the second criteria is much harder than the first.

Are you ready to spend a few minutes of your time for ideas that can turn your world-view upside-down? So, here comes the video.