Using Web Analytics to Improve Digital Marketing Efforts

Doing business online without analyzing the efficiency of your marketing campaigns is similar to walking blind. You shouldn’t be afraid of web analytics; on the contrary, you need to love it, like your reflection in the mirror.

You can’t but agree that when your hair is perfectly styled, you look fresh and wear smart clothes; it’s a pleasure to look yourself over. But when you are sick, didn’t sleep enough or simply depressed, it becomes a real torture for your eyes to contemplate this pathetic sight.

The same thing happens to web analytics. When you invest your time, money and efforts into marketing, you should know that all these diligence won’t just utterly disappear. Web analytics tools will show you if you are moving in the right direction. They will help you understand which strategies are the most efficient and which are not worth any investments. You will start to understand consumers’ behavior better. The ability to foresee customers’ behavioral patterns always plays on your field as satisfied clients convert into loyal ones. They come back to your site again and again, bringing you traffic and money as a consequence. Isn’t that the goal of each and every merchant?

To make a long story short, viewing this usable slideshow, you will discover modern analytics trends and available solutions able to improve digital marketing efforts you might have not known of yet.

Here are some of them to name just a few:

• Data visualization;
• funnel and goals modeling (first and/or last click);
• testing (A/B and multivariate);
• standard and customized reporting;
• multichannel attribution for marketing purpose;
• benchmarking or competitive intelligence;
• tag management;
• integrated mobile metrics & social metrics real-time and predictive;
• CMS integration and so on.

How will you benefit from this slideshow?

You’ll get better understanding of:

• • user demographics;
  • optimization of on-site user behavior;
  • greater ability to monitor site performance and usability.

The result will be increased measurability and marketing effectiveness. Not bad, isn’t it?

Conclusion

So, how to achieve success utilizing web analytics to improve digital marketing efforts? First of all define your analytics approach, then measure your digital analytics maturity, define your goals, choose your solution, implement it, personalize the tool, analyze your data, dashboard, optimize your activity and see the performance. Want to know more? View our slideshow!