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Increase Form Responses with JotForm’s Form Analytics

We are excited to announce a new tool created by our friends at JotForm - Form Analytics. From now on you can improve the performance of your web forms considerably. Want to learn how? Read on.

TemplateMonster provides the best website templates available. Amid its seemingly endless selection of templates, the hardest part is settling on the one that’s best for you. Once it’s selected though, the next part of building a website is adding online forms. Most websites need a contact form. Some want to sell items, collect donations, gather signups for events, conduct surveys, or accept job applications. Although every website’s different, they share in common the need to collect information from visitors.

JotForm, previously highlighted by TemplateMonster as a leader among online form builders, can meet all your form needs. It’s the go-to tool for people across all industries and positions. If you need to collect information, either via an embedded form on a website, a downloadable PDF, or a link that you can email out, it’s the perfect solution.

With customizable forms there are many options. Perhaps one design will perform better than the next. Or maybe making adjustments to the questions will increase the response rate. These trends are difficult to track without looking at the numbers. What you want to do is optimize the conversion rate of your forms. For this you need analytics. JotForm is happy to announce it now provides this insight into form performance with its Form Analytics tool.

Form Analytics Tool

All forms from JotForm are set up with Form Analytics. It’s customizable by date so you can check results for any time period. The most visible information is the number of views a site received, number of responses, the calculated conversion rate, and average time spent on the form. This tells you the bottom line of how your form is performing.

The rest of the information gives you insight into how to do that, and what design considerations could help improve your form conversions. The Traffic section displays a summary of each visit including date, response, duration, location, and device. It’s helpful to see each laid out line by line - you may notice some trends in it. Perhaps many mobile users aren’t completing the form, or users in a specific country. This can tell you that you need to ensure your form works well on mobile, or needs to be available in another language.

The Device section will give you a visual summary of which devices are being used along with the screen size. It’s broken down by desktop, mobile, and tablet so you can know exactly how to prioritize your design and development efforts.

Form Analytics Interface

The Platform section gives you information on the browser used. Web developers are familiar with the fact that oftentimes there are certain browsers that require special attention to get everything working well. Historically this has been Internet Explorer, but more recently older mobile phones browsers require extra care to ensure a fluid user experience.

Rounding things out is the Location section. Here you can easily see which countries access your form the most frequently. It’s helpful both for design purposes, and can also give you some insight how effective your marketing efforts are.

Based upon all this information designs can be adjusted, fine tuned and optimized. The ultimate goal is to increase conversion rates, which affects your bottom line. JotForm’s Form Analytics is a long-awaited feature, giving users the ability to build better forms.